Adorable actress Emma Watson isn't quite done with magic even though she's wrapped up the Harry Potter films—but this time the magic comes in a different form."You never know what's going to be around the corner," the actress says in a new, behind-the-scenes video of her Lancôme fragrance ad. "That's what we wanted to get across in the fragrance: that life is magical with little surprises."
The ad for the perfume centers around a love story between Watson and male model Cyril Descours. Em explains: "I think all of the Lancôme fragrances have kind of a theme of romance to them in some way. I wanted there to be a sense of optimism and fun and a sense of youthful energy and positivity. What I love about this story that we put together is that it's almost fate, like chance, that brings the two of them together."
Filmed by Mario Testino in the Hotel Crillon in Paris, the campaign is set to air later this year.
Not that we're biased or anything (we are), but Emma looks flirty, gorgeous and so natural!
Emma Watson reveals her £2.99 beauty secret
She might turn up on the red carpet dripping in labels such as Chanel and Burberry but it seems Emma Watson's beauty regime is a little kinder on the purse strings.
The Harry Potter actress - who has turned to modelling in recent years fronting campaigns for Burberry and snapped for magazines including Vogue and Vanity Fair - has revealed one of her favourite products.
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Her make-up artist Charlotte Hayward, who worked with the cast on the recent release Harry Potter and the Deathly Hallows Part 2, confirmed the cut-price lip salve was coveted by the young star.
When asked which product Emma most wanted to take home after a day's shooting Charlotte - who has worked on a number of blockbusters including In Bruges and The Da Vinci Code - said: 'Emma discovered the brand called Figs and Rouge that do cleansers, toners, moisturisers and serums… That was one of Emma’s favourite things on the film.'
Created by Chester-based, holistic health therapist Debra Riley and artist Nicolas Gawn the brand - which features Art Deco inspired packaging - was launched in August 2007.Specialising in balms for the face, lips and hands there is an assortment of scents in the range including Rambling Rose, Sweet Geranium, Peppermint & Tea Tree and Pomegranite. It is currently stocked in 12 different countries from Poland to Japan.
After being introduced to the brand on set Emma said: 'I am obsessed with organic skincare and was overjoyed to see how beautifully packaged Figs & Rouge products are.'
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Last year she collaborated with the organic fashion label People Tree and this spring she launched a collection called Pure Threads after working with Italian designer Alberta Ferretti on a line of environmentally friendly dresses.
She said: 'I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices but there aren’t many options out there.'
Founder Debra Riley added: ‘I’ve always used organic products, but often their fragrance and packaging are off-putting.
'I strongly believe that anything you put in or on your body should be organic as it has a direct effect on your health.’
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